September 27th, 2008 Administrator
The team at RawVoice has been working like crazy behind the scenes to get ready for the Quarter 4. The Q4 Insertion Orders have been flowing in over the past few days, and while we knew what the spends where going to be, the truth is until you have a signed contract anything can change.
This weekend will be a working the weekend to push these ad buys to the podcasters that we have lined up to be on the buy. We will be using our new state of the art Podcast Advertising Campaign Management System for the first time which will help the process.
There may be a downturn in the US Economy, but in the digital podcast advertising space we are seeing record amounts being spent. We will be moving some of this inventory into third party companies that we have been working with that have their own networks. So overall our employed inventory is reaching levels that we are very excited about.
There has never been a better time to be looking to earn revenue from one’s podcast than at this very juncture. Shows not on one of our family of sites should reach out to us to find out how you can get on an ad buy with us. ceo@rawvoice.com
Posted in Advertising | No Comments »
September 23rd, 2008 Administrator
RawVoice and our Premier Podcast Community Blubrry.com is proud to be a sponsor of Podcamp Pittsburgh. Like all Podcamps we sponsor we will have team members from RawVoice their to talk to podcasters about the podcasting space.
For Podcamp Pittsburgh we would like to put out a little challenge. One of RawVoice competitors has it’s Head Quartered in Pittsburgh, and we would hope that they would step up to the plate and throw their support in for Podcamp Pittsburgh after all it is happening in their back yard. 
RawVoice is proud to have our family of podcasting communities and directories be sponsors of a number of Podcamps around the country. We understand the value of these events and want to help support the education and growth of the new media space.
This year RawVoice has sponsored the following Podcamp events, all of which we have had members from the RawVoice team in attendance.
- Podcamp Philly
- Podcamp Montreal
- Podcamp Boson
- Podcamp Ohio
- Podcamp NYC
- Podcamp Toronto
Another Podcamp yet this year that will be sponsoring is Podcamp Hawaii which is shaping up to be a world class event. It is a combined WordCamp event that will have some of the top personalities in both spaces speaking.
Posted in Special Events | No Comments »
September 18th, 2008 Administrator
One thing we are looking at on a day to day basis here at RawVoice, is the amount of bandwidth we are using. We move a massive amount of data each day for those that are podcasting on our hosting services.
Few Podcasters understand the true cost of bandwidth, and those shows with large audiences need to thank the shows with the small audiences! Because without those smaller shows their is no way that the podcast with large audiences would be getting the unlimited bandwidth options being offered by several podcast hosting providers today.
While many would argue that a show with 100k listeners should be paying more than a show with 1000 listeners, in the current marketplace of podcast hosting both are often paying the same exact price for service. Thus Podcast Hosting providers are all hoping they have more smaller shows than big shows to stay profitable. It is a delicate balancing act.
Well hope may be in site to allow companies to get CDN download performance with competitive bandwidth pricing. Amazon has announced that they will be introducing a CDN (Content Delivery Network) before the end of the year, and it will be pay as you play.
The current CDN marketplace dictates multiple year contracts, and the per gig charge is dependent on how much media you can guarantee to move. If Amazon does as promised then the extortionist like Limelight and Akamai who penalize smaller companies that do not move as much data, may have to change the way they do business..
Our CDN management was smart, they worked with us and we were able to secure great pricing, they knew over time we would grow traffic and we have. While I am not about to move away from my current CDN as they have been a true partner. If Amazon comes out with highly competitive pricing I may have to step back and take a look at what they offer and go back to them a see if we can get a better rate.
Kudos to Amazon for shaking up the CDN Market it’s about time!
Posted in Discussion | No Comments »
September 17th, 2008 Angelo Mandato
The Blubrry Powerpress plugin for Wordpress version 0.2.1 is now available. The latest version incorporates a number of bug fixes and enhancements. The latest version may be downloaded here.
- Fixed itunes:subtitle displaying ‘…’
- Display itunes:summary in items option
- Add trailing slash to media url if not present
- Enhance ability to copy Podpress settings
If you would like to have the <itunes:summary> included in the <item> portion of your RSS feeds, please add the following line to your wp-config.php file:
define(’POWERPRESS_ITEM_SUMMARY’, true);
Note: The <itunes:summary> is optional, iTunes will use the <description> when this value is not present.
Let us know what you think. Please leave a comment below or contact us with your thoughts, comments or suggestions.
Posted in Blubrry | 1 Comment »
September 13th, 2008 Administrator
We have been getting emails from podcasters who are either having their exclusive podcast contracts canceled or are choosing to not renew those contracts.
Most have had been in exclusive network agreements for several years and are no longer will be earning the same amount of income that they had before.
Having discussed with those podcasters what they have been getting paid for on comparable advertising buys we feel we are in a position to offer better rates in some programs. When I quote our payment rates, which are been between 4 and 12 times higher than the base rate they have been getting on comparable programs, many feel like they have been sucker punched.
While RawVoice cannot guarantee advertising for all of the shows that are no longer under exclusive contracts, we will work real hard to help them in their transition.
RawVoice is very different in that we do not require any contracts or permanent commitments, and we give 100% of our effort to take care of them while they continue to build their shows on their own.
If you are podcaster looking for a staunch advocate in the space, feel free to join the Blubrry.com community / directory, then fill out the advertising survey in the member management system and we will work real hard in getting you some ad deals.
RawVoice believes in the Podcasting and New Media Space. Our reputation precedes us, and we look forward to working with shows needing some extra help during their transition.
Posted in Discussion | No Comments »
