June 30th, 2007 Administrator
If you have a podcast that you like be sure to remind the host that the 3rd Annual People’s Choice Podcast Award Nominations start on Monday.
There is an opportunity for three shows to get some major exposure in a mini contest on the site. The top three sites that can drive the most traffic to PodcastAwards.com will get a free one year advertisement of a 120×120 banner on the site see this link for details.
Meanwhile get the word out and good luck to all shows. PodcastAwards.com
Todd Cochrane, Founder People’s Choice Podcast Awards
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June 21st, 2007 Rob
Recent events in the world of podcasting and social media have highlighted the importance of keeping track of the places where your content has a presence. We live in an age where it makes sense to go to the places where you can find an audience rather than simply try to drive people to your content in the walls of your own site.
Web destinations like MySpace, Facebook and YouTube have become primary and secondary points of presence for millions of content producers. The iTunes store has also evolved as a very powerful point of presence since they launched their podcast directory in 2005 and more recently with their introduction of Apple TV. The iPhone is coming soon too.
The fact is that it pays to be wherever the audiences are so that your content gets the maximum exposure possible. It is very important to note that it also pays to keep tab one the places where your content is represented. One day a particular point of presence might be attractive. But changes occur. And when they do that point of presence might not be so attractive anymore.
Here are some important things to monitor:
Comments: Many places where you will syndicate your content have a comment function. Some allow you to moderate those comments while others don’t. Make sure you know what people are saying about your content. Are the comments fair? Are they relevant? Be familiar with the features provided that allow you to control the conversation around your content on other sites.
Advertising: What sort of advertising is presented around your content? Many content destinations start out with no advertising then may inject random AdSense links or image banners into pages. Does the advertising around your content take away from your message? Find out if you have any control over what advertising is presented on your pages.
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June 1st, 2007 Administrator
The primary goal here at RawVoice is to help podcasters build audiences. We do that by providing clean and easy to use podcast community websites that are not full of ads and non member video content. Our sites are full of active shows that want to be part of a community. The consumption and deliver of our community of podcasters media remains the highest priority.
Imagine if we forced our podcasters to pre-roll, some ridiculous help us we suck ads in front of their shows. As a content producer myself I shudder to think of allowing the company I host with force a suck less ad at the beginning of each show as Podshow is doing in front of every podcast on their network
Listeners don’t want to hear that crap they want to listen to the specific content producers content they don’t want to listen to some ad that begs people to help the service they are on suck less.
We do the best we can to listen to our communities all the time. We may not succeed 100% of the time but rest assured that we don’t need special campaigns to access the pulse of the podcast community. We’re podcasters ourselves so we look at everything we do from that perspective.
I encourage podcasters that are looking to build their audiences to consider Blubrry.com, PodcasterNews.com or TechPodcasts.com as a destination for your show because we are in the audience building business.
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May 12th, 2007 Administrator
The CEO of RawVoice is flying out to NYC this week to meet with media buyers along with having a very full schedule meeting with business clients. Lot’s of very exciting things coming on the Horizon and we look forward to sharing with you in the near future what is in store for our community of podcasters and their audiences.
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May 9th, 2007 Administrator
Podcasters see press releases and e-mails on a regular basis from Podcasting companies that try to ride on the coat tails of their successful shows. Today I received an e-mail from a very distressed podcaster that is part of our Blubrry community on the inappropriate use of their show name in a mass mailing e-mail from a podcast companies PR firm.
It just so happens this individual is part of an advertising deal with us and while we would never claim to have exclusive rights to a show we would never be so forward as to use their name in a press release to help create spin for a future service without their permission.
To go further the individual was pretty upset that this company was using their show name in e-mails to podcasters in claiming that they were part of their podcasting family. The forwarded e-mail made it sound like the show was owned by the company.
While it is up to the individual podcaster to protects their own brand. It is also about time that podcast companies start having full disclosure in their press releases especially when the quoted shows are simply listed on a site, or are just using a service they offer. It is one thing to be using a companies service but it is quite another to be used as part of a marketing campaign wrongfully.
Tags: Podcast, Hosting, Service, False+Claims
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