August 10th, 2007 Administrator
I have been very surprised recently that podcasters are once again signing contracts that lock them into being exclusive with one company.
New media creators should not have be exclusive to any company. The second I hear that a podcaster has signed an exclusive deal with a company I ask myself what in the world were they thinking.
RawVoice never requires a podcaster to be exclusive, and this is one of the things we are very proud of. When a podcaster signs a contract with a podcast company to get all of their advertising for their shows exclusively from one company this is a recipe for disappointment.
RawVoice does not need to put out a press release stating we have signed a podcast because today RawVoice represents the 1500 plus podcasters in our communities equally. Every podcast that is part of our three companies have given us permission to negotiate on their behalf with no lock in plus they have the option to opt out if we do not deliver a deal that they don’t like.
We don’t make a dime until they do. RawVoice continues to be the best deal in town and 100’s of podcasters are getting paid monthly as part of that effort.
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July 20th, 2007 Administrator
I want to remind all content creators that are part of our community that you can earn money within the community by just using your own great connections in the media space you create content in.
If you have a relationship with a vendor that is or currently is thinking about getting into the space and your show may not have enough traffic to entice them to advertise we have a great incentive for you.
If you introduce use to a vendor we will work with you and the vendor to come up with a media buy that once signed will earn you 10% of the gross on the buy for the first year of the relationship.
What would you rather have 100% of the revenue from a single show or 10% of the revenue from a 1000 shows. I know which one I would pick. So introduce your vendors to the RawVoice team and we will work with you on the media buy. Drop us an email ceo@rawvoice.com
Todd Cochrane
CEO RawVoice
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July 16th, 2007 Administrator
This morning I awoke to a barrage of email from podcasters and people in the podcasting space asking me why RawVoice was not supporting the new Association of Downloadable Media “ADM”. My first reaction was what new organization?
I read the groups press release, and was quite surprised that this was the first we were hearing of the new organization considering they have had two meetings already, and considering how we have been a leader in verifiable podcast media measurement space my initial reaction was pretty predictable.
After making some calls, and finding out a little bit more about what their goals are I am quite confident that RawVoice will become a corporate member of the organization.
I want to state that RawVoice wants the podcasters and media buyers that we support to know, that we will continue to take active role in the development and expansion of podcast media measurements as we have since 2005!
RawVoice remains committed to providing verifiable validation of podcast impressional deliveries, as they are tied to advertising campaigns that we manage. We will have some new announcements in the near future on our own internal developments in this space.
Our hope is that any contributions we make to the Association of Downloadable Media “ADM” benefit media creators and their audiences first and foremost. www.downloadablemedia.org
Todd Cochrane
CEO RawVoice
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June 9th, 2007 Rob
My attendance at the Future Of Online Advertising Conference this week gave me some good insights on how to take podcasters to the next level with advertisers.
The first eye opening tidbit from the conference is the fact that the word podcast was barely uttered. Chas Edwards of Federated Media did invoke Ask A Ninja as an interactive advertising success story. Unfortunately the discussion of the power of podcasts was very hard to find after Chas’ presentation.
By contrast blogs were all over the place. PayPerPost and BlogAds were sponsors of the event. Leaders from both companies took the stage to speak on behalf of their company. It is my perception that advertisers understand what they are getting with blog advertising. Buying space on websites either randomly (via services like AdSense or AdBrite) or buying via a sponsorship model (through companies like BlogAds or Federated Media) has become an accepted tactic in the advertising world.
I made it a point to engage some media planners in conversations in between the sessions. The things I heard in those conversations tracked with comments I heard to presentations by reps from Yahoo and Google. Advertisers want more accountability than ever on metrics related to online advertising. They not only care about impressions. Advertisers want to be able to track actions based on their campaigns. Like it or not the Cost Per Action (CPA) model is starting to get very popular. In fact, Google is getting set to roll out CPA advertising as a part of AdSense.
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June 6th, 2007 Administrator
I want to remind the podcasters that are part of our community or possibly even listeners that have connections to major vendors. That reminder is that we have a finders fee reward program that works in a way that could be very financially rewarding.
If you have a relationship with an advertising vendor and you introduce us to that vendor, and we sign an advertising deal with that vendor we will give you 10% off the top of the deal as a finders fee for one year.
The team here at RawVoice wants to encourage our community members to think about the possibilities. Would you like to get 10% of a 200 podcaster advertising deal on top of a current ad campaign you may be in with that vendor.
Over the past two years individuals have earned finders fees from RawVoice that have proven to be very rewarding for the individual.
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