May 6th, 2008 Administrator
On Thursday we received a email from a Vendor that needed to get some Podcast Advertising Inventory in play within a couple of days. The amount of Inventory we were asked to move was 4.6 million downloads.
While we have turned on Advertising deals quickly before, their is usually a week or more to get it engaged.
We put the word out on the buy to our 2500 plus podcasters, and because we already have the majority of their shows on our Podcast Statistic Platform along with having detailed show demographic data, we were able to turn on the inventory nearly overnight,
The most important thing is we are putting huge dollars in podcasters pockets each and every month and so long as we are helping those shows do what they do best than all I can say is mission accomplished.
My only hope is that at some point in the near future I can tell potential advertisers sorry we are out of inventory. Until that day happens if you have some dollars to put in the space let us show you how we build amazing ROI for our advertising partners
Todd Cochrane CEO RawVoice
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April 16th, 2008 Administrator
The Association for Downloadable Media of which we are a Corporate member has released their Advertisement Unit Standards and Download Measurement Guidelines to the ADM membership and the new media community at Large.
The ADM has setup discussion pages where comments can be made on the guidelines, during a public commenting period. The full announcement can be looked at on the ADM Website.
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April 9th, 2008 Administrator
Yepp thats right you can lead a horse to water but you cannot make them drink. I continue to see advertisers getting wrapped around the axel of being leery of user generated content.
Part of this attitude is because of most of the idiotic YouTube video’s. Those of us working in the podcast / new media space understand what content is fit to run advertising in. That content is a far cry from some of the brain dead content you find on many of the video sites.
While the YouTube comments are not entirely fair as their is a 1/2 a percent of 1 percent of content worth advertising in. I will say that I find it baffling that media buyers are hesitant to jump into advertising on Podcast.
Let me think here
- Target Audience “Check”
- Target Demographic “Check”
- Target Age “Check”
- Target Region “Check”
- Extremely Accurate Reporting “Check Check”
The list goes on and on. So if your one of those Horses that keep getting close to the water, why don’t you dip your head in. Because what you will find is the freshest, coolest water you will ever drink.
Once you have a taste of the ROI this medium returns to your coffers you are gonna want to pull a semi-tractor up and suck up all the inventory.
We have millions of listeners ready to hear your message today. The question is are you ready to really engage them? Sooner or later the fairy tale, vendors are living in, with working with big media will be over.
ceo@rawvoice.com
Oh almost forgot. The vendors we work with totally get it and have been consistently in the coming on three years. If that is not a testament to the space nothing is.
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March 20th, 2008 Administrator
I think it is safe to say that one of RawVoice core competencies is the brokering of podcast advertising buys. As I was working on the description of services we provide we are really much more than a ad broker.
While I could not come up with a better term. I do know that we have been very successful in maintaining long term relationships with the companies we work with.
While some podcsat companies have a campaign for a couple of months, none can say they have maintained advertising buys with companies for nearly three years.
2008 is shaping up to be a great year for podcasters, as interest continues to climb from companies and media buyers. I am just glad we are here to make the connection and do the heavy lifting. Podcast Advertising Broker
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February 26th, 2008 Administrator
Advertisers are going to be faced with spending their advertising dollars more wisely over the next couple of years if the economy continues to head south.
This is a perfect opportunity for advertisers to focus their advertisements at segments of audiences that they really want to reach. Advertisers are going to have to be smart and focus their advertising at people that will keep their business’s rolling.
Podcast are the perfect medium for that highly focused audience. Cost per Sale and Cost per Acquisition within the podcast advertising has already proved to beat all other online mediums in the space. So it is really a no brainer.
If you are a media buyer let us show you how your advertising dollars can be spent in a much smarter way reaching those that you want to reach in a highly effective way. ceo@rawvoice.com
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