Quarter 2 Advertising Insertion Orders are starting to roll in from all of our vendors and we are now in the process of reviewing shows that were on the Quarter 1 buy to check there past performance and looking at new shows to add to the buys.

If you are a podcaster that has been sitting on the sidelines in thinking about getting in on our advertising deals this is the perfect quarter to consider doing so. Inventory is going to get allocated very quickly so you should not delay in taking action.

You will want to list your podcast at Blubrry.com, fill out the advertising survey in the manage account section and drop me a email to ceo@rawvoice.com immediately tell me your show name in the email and I will pull your data from the advertising survey.

All of our ad deals are run through our podcasting communities. Shows that have been approved for listing at TechPodcasts.com have 100% guarantee of being on the Quarter 2 buy.

Get listed on one of our communities today and start earning revenue for your show.

The economy may be down but the first 42 days of 2009 has been one of amazing growth here on advertising dollars under contract. Companies have woken up and understand that we can reach the consumers they are trying to reach and we are turning those consumers into customers!

What’s new is that a wide variety of companies want to talk about what we can put together for them and I have been working proposals as fast as I can crank them out.

Current Advertisers are telling us that our podcast advertising campaign implementations are resulting in significant ROI an in some cases we are near the top or top of the chart in conversion, new customers and sales!

We may not get all the press other companies do that have more resources than we do, but the bottom line is the bottom line and we continue to be a profitable company. Having walked away from an acquisition offer in 2007 it was the best choice we ever made.

Sitting back and projecting what the rest of 2009 will look like is nearly impossible all we can do is keep moving forward.

With that if you have a connection with a company, make an introduction and we will pay you a finders fee for that introduction when a deal is struck. ceo@rawvoice.com @rawvoice @blubrry @techpodcasts

We are ramping up here at RawVoice for a new Advertising campaign. We will be doing a Mid February through end of June Ad Campaign for a new service offering by Citrix Online called GotoAssist Express.

This is a unique service, thus we are targeting unique podcast that will reach the targeted demographic.

We are looking for a few additional shows that are business service oriented. If you have a show that reaches individuals and business people that have online customer service division or even general tech support type shows you would be a good fit for this campaign.

I am not limiting the shows to those types I am also looking for shows that reach technology oriented people that may be called on from time to time to perform tech support for a friend or family member.

The product offering is such that it will appeal to the occasional user or those that do customer support on a daily basis.

While I know the scope of this buy is narrow we have already lined up a number of shows that fit the audience demo we are looking for but I have some inventory still available. Contact ceo@rawvoice.com

All shows on the buy will have to be utilizing our media statistics service no other online measurement service is acceptable.

The team here at RawVoice have been working on a new advertising buy that will launch in Mid-February. The type of shows I am looking to put on this buy would be those that reach people in the customer service industry or shows that reach individuals that do software customer service.

If you have a show on business and reach individuals and companies looking for new ways to handle trouble tickets for either website or software assistance you would fit perfectly as well.

The launch of this campaign is in the middle of February and we will be looking to add a few more shows to this campaign. You should drop ceo@rawvoice.com a line if you think your show fits.

All shows on the buy will have to be utilizing our media statistics service no other online measurement service is acceptable.

Podcast advertising campaign management has largely been by hand: arduous, cumbersome, and less efficient. As of this quarter, we at RawVoice have fixed that. With the introduction of our Podcast Advertising Campaign Management System (PACMS), advertising campaigns from proposal to fruition can now be administered entirely online.

Here’s how it works:

• Typically a podcast advertising campaign starts with a request for proposal (RFP) from a media buyer or advertiser. With the RawVoice PACMS, we enter the requirements of the buy into the new system.
• Using data sets we have internally, including media statistics, survey sampling, demographic information, show content and other info, we are able to determine instantly what shows are best suited for a specific advertiser. This allows RawVoice to submit a concrete, detailed, unique proposal.
• Once the actual insertion order comes in from the media buyer, we post the campaign requirements to the selected podcasters through the campaign account management system; the content creators then review the requirements and sign off on the campaign.
• From that point the podcasters can access all of the campaign deliverables, aka banners, scripts, etc., via their campaign management account.  This allows podcasters to review campaign requirements as needed and allows us to issue updates throughout the campaign.
• In a few weeks, we will make available the ad reporting system, which will be tied directly to each podcaster’s statistics account. This allows instant auditing and, more importantly, allows for quick billing to the vendor and fast payment to podcasters.

The PACMS allows RawVoice to meet the administrative needs of the podcasters while enabling the team to modify and closely monitor campaigns in progress, ultimately allowing detailed reporting upstream.

“In beta testing in September we were able to execute a media buyer’s quarterly ad over the phone. Total time to execute the campaign from when the call came in to campaign launch was less than an hour,” explains RawVoice CEO Todd Cochrane. “In the past this would have been a full day of work.”

This automation allows the RawVoice team to accurately produce large advertising campaigns with a few clicks of a mouse; a highly efficient process that enables the team to focus on other aspects of the business. The PACMS provides RawVoice a huge competitive edge that no other company has in the new media space.

“This meets a long term goal — to have processes in place that allow RawVoice to execute highly complex podcast advertising campaigns in a matter of hours,” Cochrane says. “We have invested heavily in technology that gives us the data sets needed to reach the exact demographics media buyers and advertisers are wanting to reach.

“In this time of economic downturn advertisers need to be able to spend their advertising dollars wisely,” Cochrane stresses. “We have a highly optimized system to reach just those consumers they want to reach.”

RawVoice remains a true innovator in the podcast and new media space. Along with our other integrated services, the PACMS allows us to have a full picture of our family of 3,200+ shows, setting us apart from any other new media company in the space today.