October 29th, 2008 Administrator
I want to talk a few minutes about our Podsafe Music Relationship with Ariel Publicity, while this is not an exclusive relationship we do want to make our family of podcasters aware of the offerings they have.
Today there just a few outlets to acquire Podsafe music. What is unique about Ariel Publicity is that they get podcasters access to a lot more than podsafe music and permission to play it on your shows.
Through Ariel Publicity you can get access to…
- Concert Tickets
- Artist Interviews
- Special Event Notices
This is a great podsafe music resource, and I hope all of our members look at the artist they represent, and give them some play on your podcast.
Posted in Our Partners | No Comments »
October 28th, 2008 Administrator
RawVoice and the Blubrry Podcasting Community and Directory are proud to be a sponsor of Podcamp Arizona.
Team member Brian Yuhnke will be in attendance to meet with community members, new podcasters, media creators to share information about the RawVoice Communities and our host of services.
If you have not yet registered there is still time for you to get signed up. The event is November 1st and 2nd at the University of Advancing Technology in Tempe Arizona. See you at Podcamp Arizona
Posted in Special Events | No Comments »
October 28th, 2008 Administrator
RawVoice and the Blubrry Podcast Community and Directory are proud to be sponsors of the Thin Air Summit.
The Thin Air Summit, is a new media conference in Denver, Colorado. The two day event, held on Saturday 11/8 and Sunday 11/9 will bring Colorado’s new media professionals and out-of-town guests in the same venue for intense learning and collaborating. Seating is limited so register now before it’s too late.
We are offering anyone that registers for the conference, one free month of podcast hosting on Blubrry.com. Simply enter the code “RawVoice” when registering.
Brian Yuhnke, our creative director will be at the event helping the organizers and answering any questions. Please don’t hesitate to stop him and say “Hi”
Posted in Special Events | No Comments »
October 22nd, 2008 Administrator
It is not to late to pack up your bags and head for the land of Aloha. Heck we have been begging Todd If we can join him for Podcamp Hawaii.
Instead he told Brian to pack his bags and head to Podcamp Arizona in a couple of weeks.
Anyway the team here at RawVoice are proud to be sponsors of Podcamp Hawaii. Since Todd lives in Hawaii he will be our representative at the event.
But he promised us he would stay busy. He will be holding three sessions. Podcast 101, Podcast Gear and Podcast Monetization. All three session will sure to be information filled. The event itself is going to be amazing!
Posted in Information | No Comments »
October 14th, 2008 Administrator
Podcast advertising campaign management has largely been by hand: arduous, cumbersome, and less efficient. As of this quarter, we at RawVoice have fixed that. With the introduction of our Podcast Advertising Campaign Management System (PACMS), advertising campaigns from proposal to fruition can now be administered entirely online.
Here’s how it works:
- Typically a podcast advertising campaign starts with a request for proposal (RFP) from a media buyer or advertiser. With the RawVoice PACMS, we enter the requirements of the buy into the new system.
- Using data sets we have internally, including media statistics, survey sampling, demographic information, show content and other info, we are able to determine instantly what shows are best suited for a specific advertiser. This allows RawVoice to submit a concrete, detailed, unique proposal.
- Once the actual insertion order comes in from the media buyer, we post the campaign requirements to the selected podcasters through the campaign account management system; the content creators then review the requirements and sign off on the campaign.
- From that point the podcasters can access all of the campaign deliverables, aka banners, scripts, etc., via their campaign management account. This allows podcasters to review campaign requirements as needed and allows us to issue updates throughout the campaign.
- In a few weeks, we will make available the ad reporting system, which will be tied directly to each podcaster’s statistics account. This allows instant auditing and, more importantly, allows for quick billing to the vendor and fast payment to podcasters.
The PACMS allows RawVoice to meet the administrative needs of the podcasters while enabling the team to modify and closely monitor campaigns in progress, ultimately allowing detailed reporting upstream.
“In beta testing in September we were able to execute a media buyer’s quarterly ad over the phone. Total time to execute the campaign from when the call came in to campaign launch was less than an hour,” explains RawVoice CEO Todd Cochrane. “In the past this would have been a full day of work.”
This automation allows the RawVoice team to accurately produce large advertising campaigns with a few clicks of a mouse; a highly efficient process that enables the team to focus on other aspects of the business. The PACMS provides RawVoice a huge competitive edge that no other company has in the new media space.
“This meets a long term goal — to have processes in place that allow RawVoice to execute highly complex podcast advertising campaigns in a matter of hours,” Cochrane says. “We have invested heavily in technology that gives us the data sets needed to reach the exact demographics media buyers and advertisers are wanting to reach.
“In this time of economic downturn advertisers need to be able to spend their advertising dollars wisely,” Cochrane stresses. “We have a highly optimized system to reach just those consumers they want to reach.”
RawVoice remains a true innovator in the podcast and new media space. Along with our other integrated services, the PACMS allows us to have a full picture of our family of 3,200+ shows, setting us apart from any other new media company in the space today.
Posted in Advertising | 4 Comments »
