RawVoice CEO Todd Cochrane has a hard hitting interview on his perceptions and state of the Podcasting Space as it relates to developments in the space over the past month. [PodcastingNews.com]
Todd Cochrane CEO of RawVoice will be giving a presentation on Podcasting in Second Life on Monday May 12th at 6pm PST or 6PM SL time on Podcast Island.
He will be presenting a talk on, Securing a Sponsor in the New Media Space which will include invaluable tips on how to build your show and it’s brand even if you are not seeking a sponsor.
The podcaster meetups take place in the Blogger and Podcaster Magazine building on Podcast Island. IM Itazura Radio, Chugabug Goodnight, or Radar Masukami in-world for more information. [More Information]
On Thursday we received a email from a Vendor that needed to get some Podcast Advertising Inventory in play within a couple of days. The amount of Inventory we were asked to move was 4.6 million downloads.
While we have turned on Advertising deals quickly before, their is usually a week or more to get it engaged.
We put the word out on the buy to our 2500 plus podcasters, and because we already have the majority of their shows on our Podcast Statistic Platform along with having detailed show demographic data, we were able to turn on the inventory nearly overnight,
The most important thing is we are putting huge dollars in podcasters pockets each and every month and so long as we are helping those shows do what they do best than all I can say is mission accomplished.
My only hope is that at some point in the near future I can tell potential advertisers sorry we are out of inventory. Until that day happens if you have some dollars to put in the space let us show you how we build amazing ROI for our advertising partners
Todd Cochrane CEO RawVoice
If you’ve looked at your RawVoice Statistics (PodcasterNews, TechPodcasts and Blubrry Statistics) over the weekend you may have seen some changes and additions. We are in the process of adding additional functionality for paid users. Influenced by Google’s model of providing free and paid services, we will continue to provide free statistics for podcasters who are members of our communities (PodcasterNews, TechPodcasts and Blubrry) and will soon offer a Premium service for those who require advanced features and branding capabilities.
The update to the RawVoice Statistics over this weekend incorporates many improvements to the system. By popular request, the drop down to select from monthly or overall reports has been ordered with the latest date first. The pie charts are now displayed using flash which include roll over tips with percentages. We are now detecting AppleTV in the clients section of the reports.
As of March 1st, clients and platforms that are recognized as web crawlers or web bots are no longer included in the general reports. We are currently working on an audit screen to display these metrics separately.
The Premium service will be available soon. Please keep an eye on this blog for an official announcement.
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