http://blog.rawvoice.com/2008/02/18/advertising-revenue-share-in-new-media-whats-fair/ Instant Media Communities Fri, 29 Aug 2008 06:50:52 +0000 http://wordpress.org/?v=2.5.1 http://blog.rawvoice.com/2008/02/18/advertising-revenue-share-in-new-media-whats-fair/#comment-2832 Charles Hodgson Tue, 19 Feb 2008 13:17:19 +0000 http://blog.rawvoice.com/2008/02/18/advertising-revenue-share-in-new-media-whats-fair/#comment-2832 Todd I agree that the revenue split is pretty good but have a constructive suggestion on process. I've seen comments from podcasters about Blubrry and several other ad seeking networks where one of the concerns is a lack of feedback and communication. Perhaps Blubrry could take a lead in putting together a process where podcasters could get notifications at various points along the way such as (a) a ping when they are being proposed for an ad buy; (b) their conditions when an ad buy is offered; (c) a ping confirming receipt of their acceptance; (d) some series of pings or notifications confirming that Blubrry received their information on which episodes have carried which ads; (e) confirmation again when the data on these has been reviewed and verified; (f) a tally of anticipated payouts; (g) ping when payouts sent. I anticipate this could be largely automated. It could make your tracking easier and certainly would let podcasters know where they stand. Todd
I agree that the revenue split is pretty good but have a constructive suggestion on process. I’ve seen comments from podcasters about Blubrry and several other ad seeking networks where one of the concerns is a lack of feedback and communication. Perhaps Blubrry could take a lead in putting together a process where podcasters could get notifications at various points along the way such as
(a) a ping when they are being proposed for an ad buy;
(b) their conditions when an ad buy is offered;
(c) a ping confirming receipt of their acceptance;
(d) some series of pings or notifications confirming that Blubrry received their information on which episodes have carried which ads;
(e) confirmation again when the data on these has been reviewed and verified;
(f) a tally of anticipated payouts;
(g) ping when payouts sent.
I anticipate this could be largely automated. It could make your tracking easier and certainly would let podcasters know where they stand.

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