RawVoice’s Planning is well underway for the 2008 New Media Expo in Las Vegas Nevada. For the third year in a row RawVoice will be their to meet with podcasters, media buyers, generator and statistic service clients.
Podcasters will want to stop by the booth and find out how we can Power their Podcast.
If you have not yet registered for the New Media Expo you still have time but be sure to do it soon. Plus you will not want to miss our famous party.
A recent article by Pete Barlas of Investor’s Business Daily (06/20/08) forecasts a positive future for podcast advertising. To summarize:
Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.
In the last few years, amateur broadcasters known as podcasters have flooded the Internet with self-produced audio and video programs that discuss topics ranging from politics to sports…..
“Millions of people religiously download podcasts daily or weekly, in numbers too great for advertisers to ignore”, quotes one source. “We’re getting contacted every week by companies that say ‘I just found out about this online media stuff and we are thinking about putting some money in it.”
Podcast ad revenue represents a sliver of the multibillion-dollar online ad market. But U.S. ad dollars spent on audio and video podcasts are expected to jump to $435 million by 2012 from $165 million last year, says eMarketer.
“There is a pretty substantial growth curve ahead, and it’s been building slowly,” said eMarketer analyst Paul Verna.
Most podcasts are audio programs, though the number of video podcasts is rising.
Podcasts differ from other Web-based programs. People, for example, can watch a video on YouTube.com, but they can’t download it to play it on another computer or portable device without purchasing a specific software program, Verna says.
“The unique thing about podcasting is that people can take it and go and listen to it in their car during a 45-minute commute,” he said. “And as long as there is a captive audience, there is always going to be an ad market around it.”
Cheers to all of our podcast brethren for helping to establish podcast advertising with us: Podango, Wizzard Media, Podshow, Mevio, Podcast Pickle.
Well you did not have to tell us that, and I am very happy that Vint Cerf “Father of the Internet” agrees. In a interview he discusses how the current model of streaming will eventually migrate to automated distributed downloads.
Sure sounds like Podcasting to me! Beet.TV
RawVoice will have three team members at Podcamp Ohio. Angelo Mandato our CIO and the organizer of Podcamp Ohio, Brian Yunhke who designed the PodCamp Ohio Website and Todd Cochrane RawVoice CEO.
RawVoice is committed to supporting PodCamp events and contribute to their success by financially supporting as many events as we can. The PodCamp Ohio event is no exception.
We look forward to meeting with those in the New Media Space and sharing our knowledge with those in attendance. Todd will be presenting during the event and hopes that you will come to his session. Where he will talk about securing and executing podcast advertising campaigns.
This is a great opportunity for novice and experts to get up to date information on the podcasting space. Be sure to visit the Podcamp Ohio website for more details.
It has been quiet on the blog front here for a few days. Part of the reason is we are heads down and charging forward. We have some exciting announcements coming next week.
One will be about a Party your not going to want to miss at the New Media Expo in Vegas
Second will be about our product offerings here at RawVoice
Third will be our new marketing program.
Fourth will be about our vision for the future in the New Media Space.
Fifth,, well ok we will get back to charging forward.
Team RawVoice
